In Search of Good Medicine - Hospital Marketing Strategies to Engage Healthcare Consumers by Mark D. Shipley

In Search of Good Medicine - Hospital Marketing Strategies to Engage Healthcare Consumers by Mark D. Shipley from in category
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Author: Mark D. Shipley
ISBN: 9781495116636
File Size: 1.43 MB
Format: EPUB (e-book)
DRM: Applied (Requires eSentral Reader App)
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Synopsis

In this book, healthcare marketing veteran, Mark Shipley, provides an executive overview of the new realities of healthcare marketing and offers a proven protocol for positioning organizations to be competitive in the new marketplace.

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