The Fundamentals of Public Relations by Robert Z. Chew
(price excluding 0% GST)
Author:
Robert Z. Chew
Category:
Finance & Investments
, Business & Management
ISBN:
9781483504643
Publisher:
Bookbaby
File Size:
5.38 MB
(price excluding 0% GST)
Synopsis
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve your writing skills, and how to think and plan strategically. For anyone interested in getting into Public Relations, this book is the starting place.
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