Jesse Reynolds, the strikingly handsome twenty-seven-year-old son of billionaire businessman, Bill Reynolds, must leave his girlfriend, Serena Magnan behind in Los Angeles, to claim his place at the family business in Houston. Deeply in love with Serena, a beautiful, fiercely independent thirty-year-old wedding dress designer, he worries constantly that she will stray. He chooses not to tell her that he comes from wealth beyond most peoples imagination because growing up he saw how damaging exposure to that world could be - he wants their love to be based on pure fundamentals before bringing her into his world. Humble by nature, he pretends to be an ordinary person, making an average salary. But Serena, suspicious that he might be hiding something, does some sleuthing and finds out anyway. She chooses to say nothing about what shes learned to Jesse, and waits patiently for him to do whatever he must to reclaim his place in his fathers heart and at Reynolds Industries, all the while hoping that he will finally make a real commitment to her. When an opulent gown created by Serena is worn by a socialite in London, photos of it go viral, leading buyers at Bartons, an upscale department store in the UK, to contact her in the hopes of carrying her line. Serena is suddenly thrust into the glamorous world of London society, causing Jesse, who is separated from her, to become more jealous and possessive than he already was. On a trip to London to meet the buyers for Bartons, Serena meets Philip Bailey, a smooth, good-looking, billionaire playboy who tries to court her, but she resists. Obsessed with Serena, he continues to pursue her, to the surprise of his close circle of friends who have never witnessed Philip lose control of his emotions. Jesse, discovering this, comes to the realization that he will have to fight for Serena.