Key FeaturesSet up and manage your very first online store with a friendly and engaging approach using Magento 2Create your own shipping rates matrix and connect to shippers such as UPS, FedEx, and USPSCreate reports to track store sales, customer activity, and statisticsBook DescriptionDo you have a good product to sell but need your start-up to sell it to your potential customers the right way? Were you unhappy with what Magento 1 had to offer and are looking forward to trying out what Magento 2 provides? If either of these questions ring a bell, then this book is for you! Youll start by getting a general understanding of what Magento is, why and how you should use it, and whether it is possible and feasible to migrate from an old web store to Magento 2.Well introduce you to the main e-commerce concepts and basic features and let you play with them, so you can get a taste of how catalog and content management works. Following on from that, well show you how to tune your store up. You will learn how to get web store offers up and running, how to offer various discounts in the catalog, how to let the customers reduce the total price in the shopping cart by combining different products, and how to generate coupon codes that customers can use. Finally, well get serious and turn your plaything into a real web store, teaching you how to run it for real.What You Will LearnBuild your first web store in Magento 2Migrate your development environment to a live storeConfigure your Magento 2 web store the right way, so that your taxes are handled properlyCreate pages with arbitrary contentCreate and manage customer contacts and accountsProtect Magento instance admin from unexpected intrusionsSet up newsletter and transactional emails so that communication from your website corresponds to the websites look and feelMake the store look good in terms of PCI complianceAbout the AuthorGabriel Guarino has been working with Magento since 2009.As a Magento specialist he has achieved all the Magento certifications. He is an active member of the community and has been recognized as a Magento Master for 2017.He is the Chief Operating Officer of Wagento, a full-service Magento Solution Partner with offices in USA, Mexico, Bolivia, India, and Argentina.He is also a moderator in Magento forums, and he is a frequent speaker at Magento events.Table of ContentsIntroduction to Magento 2InstallationMigrationCreating Your First Product, Images, Inventory, and PricesAttribute Sets and Custom AttributesProduct TypesCategoriesCMS Pages, Blocks, and WidgetsManaging Scope and Locale SettingsSystem ConfigurationWorking with CustomersAdmin Users and RolesTaxesCatalog and Shopping Cart Price RulesProcessing PaymentsConfiguring ShippingFulfilling OrdersTransactional E-mails and NewsletterReportsCustomizing Your Magento StoreStore Maintenance