Why do our always-watching eyeballs enjoy laughing at tarnished sports figures - among them Robert Kraft, Dez Bryant, Jason Kidd, Marshawn Lynch, Roger Clemens, Elvis Dumervil, Bobby Petrino, Ryan Braun, Tiger Woods, Barry Bonds, Terrell Owens, Brett Favre, Lawrence Taylor, Jim Tressel, Mike Vick, and Manny Ramirez - whose endless headline-grabbing buffoonery provide us near-bottomless cups of jokes? As certain as death, taxes, and Santa Claus, it’s only a matter of time before the next eminent jockstrap falls from public grace with an ignominious THUD, prompting you the reader to exclaim: “Pinch me. You cannot make this stuff up. How could someone so famous be so stupid?” The only question is who will be the next sports icon worthy of lampooning? And that’s where the page-turning (and scroll-turning) Jockular Behavior welcomes your laughter - and, in turn, invites you to submit jokes related to contests featured throughout this title (with the best ones published in the next edition of Jockular Behavior and/or at this title’s web site). Are you an athletic supporter? If so, this first-ever interactive sports e-book’s 12 chapters will quench your thirst to enjoy the sudden failure of famous others - similar to our fascination with other popular "Gotcha," schadenfreude media (including People Magazine, Gawker, TMZ, Deadspin, Fox News, and The Huffington Post) that collectively have built a cold-cash dynasty where the hits just keep on coming.