Based on work from the frontline of high-tech business, this book describes a new approach to targeting and measuring research and development (R&D) productivity. Using logic and basic math, life cycle revenue and profit multiples of R&D project spending can be calculated that are intrinsically allied with corporate goals for annual R&D spending, revenue growth and profitability. The book describes how to measure and track R&D productivity performance versus target and how to interpret and report on variance.