The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center. Chapter 25 includes: Marketing Analysis - Customer Analysis - Competitive Analysis - Company Analysis Marketing Plans and Guides - Marketing Budget - Marketing and Sales Plans - Media and Advertising Plan - Brand Standards Guide Compelling Marketing Messages and Communications - Message-Development Goals - Message-Formatting Recommendations Local Marketing: Building Continual Referral Resources Enhancing Customer Relationships and Loyalty Tracking Results and Sources of Success