The Textbook of Urgent Care Management is now offering individual chapters for sale. The full book, provides an expert business consulting guide to potential or existing urgent care clinic owners, managers & operators as well as investors. Learn how to more effectively run your immediate care or walk-in center as well as start incorporating urgent care services into your existing primary care practice. The chapters cover valuable information from industry experts on how to start, manage, and even sell your urgent care center. Chapter 27 includes: What Does Public Relations Success Look Like? The Hungry Media - What Defines Media in Todays World? - How to Talk the Talk: Using Media to Offer Your Target Market Real Solutions - Determining What is Newsworthy: Creating Your Own News Public Relations Tactics - Engage! - Get the Most out of Positive Patient Experiences Selecting a Public Relations Agency or Independent Practitioner