I believe in this Twitter rally cry: I AM HERE, NOW! (I don't believe in auto-scheduled-non-human tweets. If you tweet, you should be there to respond when I RT or Tweet back at you. I believe.) Twitter is the flash-point for so many of the changes in social media, online interactions, and even business development online. Our writing ideas and focus about social media are constantly being challenged by new developments and apps. Twitter is a foundation app, get to know it and you will get to know yourself. Twitter is a powerful social media tool and research platform. It can be an advertising and promotional network, but that's not the best and highest use, unless you are Dell or Best Buy. Even if you are Local Pizza A it is better to include real conversations as part of your tweets. Don't just blast coupons. Talk about them. Suggest toppings or specials. Sure, coupons are great and coupons can drive business, but give a little bit more and you will get more followers and potentially more happy customers. The Essential Twitter Lessons Twitter is about conversations. Twitter is about research. Twitter is about authentic voices. Twitter is full of scams and spammy tweet-bots. Twitter tools are essential for using and understanding Twitter.