Nuggets for my Daily Victories Your USP - unique selling proposition. Almost not product or service today is categorically new but how you sell it and what you sell with it. - I am the 1st customer to myself! - You attract and bring other customers - Who are you? How are you evolving? - The better you become the better customers you will get. - Next is your employees, you need to give them a buy-in. - it is the repeated sales that makes the business not the 1st sales. - Help them catch the fire. - The reward for good work is more work.