In Pink is the memoir of a self-made woman who succeeded on her own terms by seizing the opportunity created by Mary Kay Ash when she founded her unique company at the very epoch of the women’s movement in America. From humble beginnings bidding peas for her family’s east Texas agri-business to overseeing a multi-million dollar international cosmetics enterprise, In Pink is the uniquely feminine success story of a woman who attained her dreams while staying true to the perennial Mary Kay values of “God first, family second, and career third.” In Pink is also the memoir of a generation of women who came of age at a time when women were just beginning to find their voice in the corporate world and redefine their role as equals among their male counterparts. Using the Mary Kay model, Doretha Dingler became a business owner in the deep south in the 1960s, when a woman still had to have her husband’s signature to obtain a loan, and ultimately came to lead a sales force comprised of thousands of like-minded women determined to achieve success on their own terms.